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Local SEO Tactics That Outperform Large Corporations

Everyone wants to rank at the top of Google for their local keywords. It's no secret that your business will see an increase in traffic, leads and revenue if you are ranking on page 1. But what is a small business owner to do? Large corporations have huge budgets for SEO, but they aren't the only ones who can take advantage of local SEO tactics! In this blog post we'll go over some tips that will help your company compete with large corporations by using seo and sem tactics at a local level.

- Start with a solid foundation

Every good marketing campaign starts with a strong foundation. In order to see results from your local SEO and sem tactics, you need to make sure the rest of your business is set up for success first. I recommend finding an accountant who can help you organize all of your expenses properly so that they are tax-deductible. In addition to that, you should have a solid website. A good website with high-quality content will help your local SEO and sem tactics exponentially!

- Find the right keywords for your business

The next step is finding the right keywords for your company. There are three main factors when it comes to selecting these: competition, value and intent. Think about your business and what types of customers you are trying to attract.

- Optimize for local search

Once you have selected the right keywords, it's time to optimize! However, before we continue I need to address something that people don't always realize: You can't just create a page in order to rank well locally. Instead, you need to optimize your website and content for local search. This means including your city and state name in titles, meta descriptions, etc.

- Use location specific keywords

In addition to optimizing for your city and state, it's also important to use location-specific keywords. These are keywords that people would use when searching for businesses in your area. If you're a dentist, for example, search something like "dentist in Portland".

- Get reviews and citations

Having positive reviews from your past customers will help build trust between you and potential clients. It also helps significantly with local seo tactics because it builds authority to the page where those testimonials are located. In addition to reviews, you should also make sure to get citations. Citations are mentions of your business name and address on other websites.

- Use local directories

Local directories are a great way to get links and citations for your business. In addition, they can help improve your local SEO rankings because Google trusts them more than other types of websites. A few good directories to start with are Yelp, Google My Business and Angie's List.

- Stay up to date on Google algorithm changes

One of the main factors that determines your ranking in local search is how well you follow Google's guidelines. This means staying up to date on all of their algorithm changes. If you're not sure where to start, I would recommend checking out the Local Search Ranking Factors and reading Google's Webmaster Guidelines.

- Encourage reviews from customers

As we mentioned earlier, positive reviews help with local seo tactics by building trust between you and your clients. This is especially important if your business has a physical location that people can visit! In order to get those reviews from customers, I recommend implementing a review system on your website.

- Optimize images for local search

In addition to text optimization, it's important that you optimize all of the images on your site as well. This includes alt tags and filenames! In fact, Google often indexes these elements which can help with local seo.

- Target long tail keywords

When it comes to local SEO, it's important to target long tail keywords. These are phrases that are more specific and have a lower competition level. This will help you rank higher for relevant search queries.

- Use Google AdWords Express

Google AdWords Express is a great tool for small businesses who want to advertise on Google. The great part about this advertising platform is that it provides a very easy-to-use interface for managing your ads. In addition, you can create local campaigns to target specific areas and see results in just a few hours!

- Track analytics

Being able to track the success of each marketing campaign will help determine what works and what doesn't. Google Analytics is one of the best tools for doing this because it's completely free and easy to use!

- Create local landing pages on your website

If you want people to take action after they visit your site, make sure that there are specific calls to actions (CTAs). You can do this by creating separate landing pages for each of your local campaigns. This will make it easier for people to find what they're looking for and increase the chances that they'll take action!

- Claim your business on Google Maps

One of the most important local SEO tactics is claiming your business on Google Maps. This will help you show up in relevant search results, as well as in the Google Maps app. To claim your business, simply create a Google My Business account and follow the instructions.

- Optimize for local search results

As you can see, there are many ways that you can optimize your website for local search results. By following these tips, you'll be one step ahead of your competition and will start seeing better results in no time!

- Use local keywords in your website content

One of the best ways to optimize your website for local search is by using local keywords. These are keywords that are specific to your area and have a higher conversion rate. In order to find them, I recommend using Google's Keyword Planner tool.

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